Case Study

Carbon Fit

Category

Sustainability

Project

Strategy, pricing and marketing alignment

Client

CarbonFit

CarbonFit digital marketing designs displayed on laptop and tablet mockups, featuring net zero supply chain communications, carbon management software content and online articles.
CarbonFit branded proposal document for Phase 1 Discovery Strategy Process, featuring the CarbonFit logo, modern glass building and turquoise design accents.
CarbonFit marketing strategy presentation featuring a branded cover, SOSTAC framework diagram, situational analysis and strategy planning slides.
CarbonFit LinkedIn social media designs featuring digital technology, net zero sustainability messaging and calls to engage with CarbonFit engineers.
CarbonFit branded proposal document for Phase 1 Discovery Strategy Process, featuring the CarbonFit logo, modern glass building and turquoise design accents.
CarbonFit marketing strategy presentation featuring a branded cover, SOSTAC framework diagram, situational analysis and strategy planning slides.

Clear strategy for sustainable growth.

Three overlapping team member portraits with pink and grey circles.

One expert team

from strategy to delivery

CarbonFit helps businesses measure, reduce and report carbon emissions through intelligent software and expert engineering. The Belfast-based team had strong sustainability expertise, but needed clearer messaging, a confident pricing structure and repeatable marketing and sales processes to support its next stage of growth.

We aligned the marketing strategy with the commercial model, clarified the value proposition and developed pricing that could accommodate complex client needs without creating scope creep. We also brought greater consistency to the digital presence, helping CarbonFit communicate its mission and attract businesses that shared its values.

(001)
The challenge
Clarify the offer and growth strategy.
(002)
Positioning
Build a stronger, more confident narrative.
(003)
Pricing
Create a scalable commercial model.
(004)
The outcome
Marketing and sales aligned for growth.
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