Silver Apples
Our Office are open 09:00AM to 05:30PM
Monday – Friday
Silver Apples
Our Office are open 09:00AM to 05:30PM
Monday – Friday
Our Office are open 09:00AM to 05:30PM
Our Office are open 09:00AM to 05:30PM
One expert team
from strategy to delivery
Rathlin Raw was built to challenge how people think about feeding their dogs. After a year in the market, mixed messaging and scepticism around raw feeding were limiting traction, making it difficult for owners to understand the value or feel confident making the switch.
We simplified the message around natural nutrition and built an education-led strategy using storytelling, consistent content and advertising. As understanding and trust grew, monthly sales increased from £500 to more than £11,000, with subscriptions helping create a loyal customer base and a more predictable growth model.
