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Category
Sustainability
Project
Strategy, pricing and marketing alignment
Client
CarbonFit

One expert team
from strategy to delivery
CarbonFit helps businesses measure, reduce and report carbon emissions through intelligent software and expert engineering. The Belfast-based team had strong sustainability expertise, but needed clearer messaging, a confident pricing structure and repeatable marketing and sales processes to support its next stage of growth.
We aligned the marketing strategy with the commercial model, clarified the value proposition and developed pricing that could accommodate complex client needs without creating scope creep. We also brought greater consistency to the digital presence, helping CarbonFit communicate its mission and attract businesses that shared its values.