Case Study

Lia EyeCare

Category

Life Sciences and Innovation

Project

Brand, website and marketing support

Client

Lia EyeCare

Lia EyeCare registration form designed by Silver Apples Digital, displayed on a laptop alongside nightleaf product imagery.
Lia EyeCare branded email campaign designed by Silver Apples Digital, displayed on a laptop and smartphone.
Lia EyeCare LinkedIn social media posts promoting nightleaf and dry eye awareness, displayed on two smartphone mockups.
Lia EyeCare CRM automation workflow showing clinician and distributor registration, segmented email sequences and lead nurturing.
Lia EyeCare branded email campaign designed by Silver Apples Digital, displayed on a laptop and smartphone.
Lia EyeCare LinkedIn social media posts promoting nightleaf and dry eye awareness, displayed on two smartphone mockups.

Innovation, made human.

Three overlapping team member portraits with pink and grey circles.

One expert team

from strategy to delivery

Lia EyeCare is an Irish eyecare innovation company developing nightleaf™, a wearable product designed to support natural eye comfort. Its multidisciplinary team brings together research, engineering, business and user-centred design.

The challenge was communicating a complex innovation clearly, credibly and with care. We connected the brand, messaging, website and ongoing marketing to make the story accessible for patients, clinicians, distributors and partners while supporting the company’s wider growth.

(001)
The challenge
Explain complex innovation clearly and responsibly.
(002)
Positioning
Connect science with the human experience.
(003)
Website and content
Guide distinct audiences through one clear story.
(004)
The outcome
A credible platform supporting visibility and growth.
[ RELATED WORK ]

More work. Clear thinking in action.

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