Getting customers to your site is only step one. Conversion Rate Optimisation (CRO) is the process of increasing the number of users who perform a desired action on your website. Actions can include purchasing a product or service, clicking ‘add to cart’, filling out a form, or clicking on a link. It is lead generation done by enhancing all aspects of your website, to create a user-friendly experience.  High Vs Low A high conversion rate means your website is well-designed, aesthetically pleasing...