BRAND POSITIONING, WEBSITE & ONGOING MARKETING Support
MAKING INNOVATION CLEAR, AND READY FOR GROWTH
We supported Lia Eyecare in refining their messaging, ensuring their innovation is clearly understood by both patients and healthcare professionals.
We shaped a clear, credible story, built the website, and now support ongoing marketing, giving the Lia Eyecare team the space to focus on building the business.
Lia Eyecare
Lia Eyecare is focused on helping people manage sore, dry eyes through a simple, non-invasive approach, including a wearable overnight solution designed to support eye comfort and health. Their first product, nightleafTM, is being brought to market, with plans to work with clinicians and distributors, on its release later this year.
The story
Challenge
As an award-winning spin-out, Lia Eyecare had developed a strong innovation and gained early recognition. As they prepared to bring their first product to market, they needed to translate this into a clear, credible brand and commercial presence that would resonate beyond a technical audience.
Their focus was to:
- Clarify how their solution for sore and dry eyes should be understood by patients, clinicians, and partners
- Position Nightleaf as a simple, non-invasive, wearable overnight solution
- Build a strong foundation for launch, partnerships, and future growth
Solution
We worked closely with Lia Eyecare to shape how their innovation would be understood, positioned, and brought to market.
- Defined a clear brand narrative that balanced credibility with accessibility, making the solution easy to understand without losing its depth
- Built a website and messaging platform designed to support launch, stakeholder engagement, and early traction
- Structured their marketing approach to support conversations with partners, including ophthalmologists and opticians
- Continue to support ongoing marketing activity, allowing the team to focus on product development and business growth
Results
- Lia Eyecare now has a clear, confident brand and digital presence, aligned with their upcoming product launch
- Their innovation is positioned in a way that is accessible to both clinical and non-clinical audiences
- They are equipped to engage partners and prepare for market entry later this year
- With ongoing marketing support in place, the team can stay focused on building and launching nightleaf™
SUPPORTING INNOVATION FOR LAUNCH AND GROWTH
Marketing support FOR PATIENTS AND PARTNERS
GET STARTED WITH SILVER APPLES DIGITALcontact us
At Silver Apples Digital, we work with purpose-led businesses to align strategy, pricing and marketing so everything pulls in the same direction. The outcome is clearer positioning, stronger offers and growth that benefits both your business and the people you serve.
