Digital marketing support
A stronger online presence
We supported Lacada in developing a more consistent and engaging digital presence to reach a wider audience.
Ladcada Brewery
Lacada Brewery is a community-owned craft beer co-operative based in Portrush on the North Coast of Northern Ireland. Rooted in love for good beer, for place, and for people, Lacada punches well above its size with bold flavours, award-winning brews, and a unique model that blends community participation with brewing innovation.
The story
Challenge
Prior to partnering with us, Lacada Brewery was already recognised as a beloved community‑owned craft brewery rooted in Portrush with a growing range of distinctive beers inspired by the North Coast. However, they identified the need to elevate how their brand story and product range were communicated to support growth beyond local awareness.
Their core objectives were to:
Clarify their brand messaging so the narrative of community ownership, local identity, and craft brewing quality was communicated consistently and compellingly across all channels.
Develop repeatable, scalable marketing and sales processes to support seasonal releases, special batches, and broader audience engagement.
Align their digital presence with the brewery’s character, ensuring website content, product messaging, and digital campaigns reflected both heritage and creativity.
Solution
We worked closely with Lacada Brewery to:
Refine and articulate a clearer brand narrative that honoured their origins , from a family brewing passion to a community‑owned co‑operative that now produces a wide variety of craft beers.
Establish structured marketing processes that supported consistent digital campaigns, seasonal product highlights, and storytelling that connected with both local customers and craft beer enthusiasts beyond the North Coast.
Realign key digital touchpoints, from homepage content and product descriptions to social messaging, ensuring all channels reflected the creativity, craftsmanship, and community ethos that underpin Lacada’s identity.
Results
As a result of our partnership:
Lacada Brewery now communicates a coherent and compelling brand story that resonates with both local patrons and wider craft beer audiences.
They have repeatable, scalable marketing and sales systems in place, supporting everything from launches to special seasonal releases.
Their digital presence, including website, social media, and campaign messaging, authentically reflects the brewery’s heritage, community ownership, and creative beer portfolio, strengthening engagement and brand recognition.
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At Silver Apples Digital, we work with purpose-led businesses to align strategy, pricing and marketing so everything pulls in the same direction. The outcome is clearer positioning, stronger offers and growth that benefits both your business and the people you serve.
