The Discount Card
Brand positioning & WEBSITE
a clearer brand & a stronger online presence
We worked to clarify their positioning, refresh their branding, update their website, and support their social media so that everything presented a consistent, professional message.
The Discount Card connects local schools and sports clubs with local businesses that offer discounts to card holders. The initiative helps community organisations raise funds while encouraging people to support local businesses.
The story
Challenge
As the scheme expanded, the team wanted a clearer way to communicate how the programme works to schools, clubs, businesses and potential members. They also needed a website and marketing materials that could support both online promotion and in-person sales conversations.
Solution
Silver Apples Digital worked with The Discount Card team to clarify the core message behind the programme and refresh the website to better explain how the scheme works.
We also produced an animated explainer video designed to present the concept in a simple and engaging way. The video is now used across social media to help organisations quickly understand the value of joining the programme.
A Clearer Offer for Customers and Partners
Turning an Idea into Action
CONTACT US TO SCALE YOUR SUSTAINABLE BRANDcontact us
At Silver Apples Digital, we work with purpose-led businesses to align strategy, pricing and marketing so everything pulls in the same direction. The outcome is clearer positioning, stronger offers and growth that benefits both your business and the people you serve.
